Auli Viidalepp

academic website


Auli Viidalepp is a Research Fellow in Semiotics at the University of Tartu (Estonia) and a Visiting Researcher at the University of Turin (Italy). Her post-doctoral project aims to develop an analytical framework based on cultural semiotics to investigate the impact and functioning of AI-generated media in society.

Her PhD thesis focused on the cultural construction of the concept of AI. She has published about robots in science fiction and the semiotic functioning of synthetic media (focusing on generated texts, their reception, and generated videos).

In 2023, she founded a research network called Technosemiotics.


22–28 July 2024. Semiotic Resonance: Summer Retreat, Palacký University, Olomouc, Czech Republic. The project is affiliated with an Erasmus+ BIP programme with Virtual Mobility 15–31 July 2024.

recordings of public lectures and presentations (in English)

Automation Bias and the Anthropomorphic Connotations of Artificial Intelligence. Online talk at FACETS Advanced Seminar in Philosophy of Communication “On Filters and Philters,” Università di Torino. 23 Feb 2023.

“Machine semiosis” and the quasi-signs with Tyler J. Bennett, Gatherings in Biosemiotics, Olomouc, 1 Jul 2022.

Science, fiction, folklore: mythologizing machine learning. Semiosalong: Mythokatalysis I. 17 Oct 2021.

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A. Viidalepp on ORCID
A. Viidalepp on ETIS