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Auli Viidalepp is a Research Fellow in Semiotics at the University of Tartu (Estonia) and a Visiting Researcher at the University of Turin (Italy). Currently, she is developing an analytical framework based on cultural semiotics to investigate the impact and functioning of AI-generated media in society.
In 2023, she founded a research network called Technosemiotics.
(forthcoming) Apotheosis, apocalypse, and the epistemic collapse: technology and the fear of future. In Through the Lens of Dread: Exploring the Meaning-Making of Fear in the Mediasphere, edited by Merit Maran, Andreas Ventsel, Mari-Liis Madisson. Tallinn: Tallinn University Press.
(forthcoming) Artificial intelligence as a filter and as a philter. Lexia. Rivista di Semiotica.
Arkhipova, Daria; Viidalepp, Auli (2023). Lotman’s semiotics of culture in the age of AI: analyzing the cultural dynamics of AI-generated video art in the semiosphere. Semiotica, 1−12. DOI: 10.1515/sem-2023-0167.
Viidalepp, Auli (2023) The Expected AI as a Sociocultural Construct and its Impact on the Discourse on Technology. PhD Thesis, University of Tartu. https://hdl.handle.net/10062/94238. (Full thesis file including articles available in Researchgate)
22.01.2025. The role of narratives in the weaponisation of deepfakes. Winter School “Narrative and the Mind”, Groningen, 20–24 January 2025. doi:10.5281/zenodo.14708733
23.10.2024. The AI as an envirotechnical system. doi:10.5281/zenodo.13983378
05.09.2024. Apotheosis, apocalypse, and the epistemic collapse: technology and the semiotics of fear. doi:10.5281/zenodo.13692242
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